Our corporate social investment programme aligns our corporate strategy to our country’s development goals, reiterating our commitment to public sector agendas. By instilling a culture of transformation inside our business, we activate a powerful multiplier effect; empower someone today and they will go on to empower others tomorrow.
Through purposeful social investment, we are able to:
• Help the public sector achieve its agendas (National Development Plan)
• Bridge the gap between government and beneficiary (responsible corporate citizenship)
• Create a meaningful corporate culture (instil our value of transformation)
An analysis of the NDP revealed key determinants for a decent quality of life. We identified four focal points from these elements, around which to structure our social investment projects, whilst also supporting staff initiatives.
An objective-driven approach to CSI enables us to measure the ongoing performance of these projects, as well and their resulting socio-economic impact. Our broad strokes strategy is as follows:
|Nutrition||Ensure household food and nutrition security||Finance and assist a community orphanage (NPO) with a fully-fledged fruit and vegetable garden, a stockpile of resources, and training programmes|
|Education & Skills||Increase the quality of education with a focus on preschool and literacy||Finance and assist a community pre/primary school (NPO) with a new computer lab and library, as well as learning programmes|
|Healthcare||Enable healthy development by promoting health and wellness||Finance and assist a community sports club (NPO) with sports and fitness resources, and wellness programmes|
|Employment||Increase employment by promoting the development of skilled, technical professionals||Finance and assist a youth training and development centre (NPO) that trains artisans, and support them with business coaching and mentorship|
|Staff||Enable employees to drive self-owned initiatives||Identify staff initiatives that align to the National Development Plan, providing financial support and human resources|
Project case studies will be made available via the Insights page in due course.
“To accelerate progress, deepen democracy and build a more inclusive society, South Africa must translate political emancipation into economic wellbeing for all. It is up to all South Africans to fix the future, starting today.”
National Development Plan